Why now? Pinterest searches for the “Martha Stewart aesthetic” have exploded—up nearly 2,900% this summer. Urbanites are embracing garden-to-table cooking, rustic decor, backyard chicken coops, and slow-living rituals ramd.am+1vavoza.com+1.
What’s fueling it?
- A Gen Z & Millennial craving for analog comfort and digital detox.
- Brands like Anthropologie and Terrain riding the wave with vintage kitchenware and herb-growing kits.
- Widespread interest in boho-chic lifestyle, crocheted accents, and “nature bathing” escapes en.wikipedia.org+3voguebusiness.com+3nypost.com+3nypost.com.
Take action:
Start small—plant a windowsill herb kit, decorate with linen and florals, and share your “rustic corner” on social media with soft, earthy tones.
Tags:MarthaStewartAesthetic • CottagecoreRevival • ViralHomeTrends • Summer2025Trend • TopNews11
