
August 1, 2025 | TopNews11
Kylie Jenner is once again making waves on the internet—this time for all the wrong reasons. Her latest skincare product from the Kylie Skin line is under fire after a TikTok video showing a “before and after” gone wrong went viral overnight. The video, originally posted by user @beautyblitzx, has amassed over 12 million views in just 24 hours, with thousands of users sharing their own negative experiences.
What Exactly Happened?
In the viral clip, @beautyblitzx demonstrates using Kylie’s new “HydraGlow Exfoliating Serum.” Moments after applying it, the user’s skin turns visibly red and irritated. “It felt like I was putting acid on my face,” the caption read. Dozens of others chimed in with similar stories, some even posting side-by-side images of rashes, dryness, or burning sensations after usage.
Fans Turn Critics
What started as a product review spiraled into a full-blown online backlash. Long-time fans of Kylie Jenner and her beauty empire expressed disappointment, claiming they trusted the brand due to its celebrity backing. The hashtag #KylieSkinFail started trending globally, with over 50,000 mentions on X (formerly Twitter) and TikTok.
Beauty influencers, dermatologists, and even celebrities have weighed in—some questioning the testing process behind Kylie Skin products. One viral comment read: “Influence isn’t expertise. Maybe we need less celeb skincare and more science.”
Kylie’s Response
As the controversy grows, Kylie Jenner has responded via Instagram stories:
“We are aware of the concerns and are working with our labs to re-review the formulation. All Kylie Skin products are dermatologically tested and cruelty-free. Your skin health is our priority.”
But the damage may already be done. Several retailers have reportedly paused online promotions for the new serum, and consumer trust appears shaken.
Bigger Picture: Celebrity Skincare Fatigue?
This incident adds fuel to the ongoing debate around celebrity-owned skincare brands. While they generate massive hype, critics argue that marketing often outpaces product safety or scientific validity.
As more influencers jump into the billion-dollar beauty industry, consumers are becoming more discerning—and less forgiving.
