Move over bold, loud content—the latest TikTok trend is all about stillness, grace, and quiet confidence. Spearheading this movement is creator Jools Lebron, whose “Demure at Work” videos have become a cultural phenomenon.
Her calm posture, soft tone, elegant dressing, and minimal expressions are sparking a wave of copycats and admiration. It’s a stark contrast to the loud lip-syncs and drama-ridden videos that previously dominated TikTok.
The trend is so impactful that Dictionary.com just named “Demure” its Word of the Year—thanks largely to Jools’ influence.
In one viral clip, she softly says: “Power is calm. You don’t always have to be loud to be heard.” 💬
Jools’ rise represents a shift in how younger audiences are redefining power, beauty, and expression online.
🔖 Tags:
Jools Lebron demure trend, demure at work TikTok, Word of the Year demure, influencer trends 2025, TikTok creator spotlight, minimalist trends social media, viral influencers 2025, TopNews11 influencers
