Martha Stewart Aesthetic Is Back – And It’s Bigger Than Ever -

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The “Martha Stewart Aesthetic” is trending again! Discover why Gen Z is obsessed with backyard chickens, vintage kitchens, and cozy domestic living.

Blog Content:
If you’ve been on Pinterest or TikTok lately, you’ve likely stumbled upon pastel gardens, rustic chicken coops, and cozy kitchens that feel like a trip back in time. Welcome to the Martha Stewart Aesthetic, the surprise trend of Summer 2025 that’s making people romanticize simple living.

Searches for “Martha Stewart style” and “chicken coops aesthetic” have skyrocketed by 2,889%—thanks to Gen Z rediscovering the joys of gardening, cooking, and old-school homemaking. The vibe is soft, clean, a little vintage, and full of DIY charm.

Here’s what defines this new-age domestic dream:

White lace curtains and retro appliances
Wooden shelves with neatly stacked mason jars
Morning sunlight pouring into a herb-filled kitchen
Raised garden beds and chicken runs out back

And it’s not just visual. This trend is about a feeling—slowing down, unplugging, and finding joy in creating something with your hands.

Even celebrities are getting in on it. Nicole Kidman’s garden tour went viral. And influencers are ditching fast fashion for apron-style dresses and muddy clogs.

So whether you live in a city apartment or a suburban home, you can embrace the Martha revival. Start small: a window herb box, a cozy kitchen shelf, or even just baking bread from scratch.