
The creator economy is no joke anymore. Forbes’ 2025 Top Creators List has just dropped, and once again, MrBeast and Charli D’Amelio top the charts.
💰 The Creator Kings & Queens
- MrBeast: Estimated annual earnings at $148 million, with income from YouTube, Feastables, Beast Burger, and massive brand deals.
- Charli D’Amelio: Still TikTok’s reigning queen, now earning over $28 million through brand partnerships, her reality show, and perfume line.
Other notable names include:
- Kai Cenat, rising Twitch legend
- Emma Chamberlain, now a Gen-Z style icon
- Khaby Lame, expanding into AI storytelling
📊 Creator Economy = Real Business
The total revenue among the top 50 creators? Over $853 million—a record high. This shift shows how influencers have moved from “just making content” to becoming full-scale entrepreneurs.
💼 Top Trends From the List
- Most creators now run multiple businesses (merch, coffee brands, apps).
- AI-generated content and automation tools are helping them scale faster.
- Podcasting and long-form video is back in demand.
🧠 What This Means for Aspiring Creators
The takeaway is clear: being a creator in 2025 is a real career path—if you treat it like a startup. Building a brand, team, and content system is key.

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