In an unexpected twist of fashion-meets-tradition, luxury brand Prada has unintentionally ignited a cultural revival in India — all thanks to a controversial sandal design. The Italian fashion house recently launched a leather sandal design bearing a striking resemblance to India’s iconic Kolhapuri chappals, but without initially crediting their cultural origin.
The internet erupted with backlash, accusing the brand of cultural appropriation. Social media users, fashion critics, and Indian artisans spoke out, trending hashtags like #KolhapuriNotPrada and #RespectCraftsmanship. Within days, Prada responded by acknowledging the design’s inspiration, and even hinted at future collaborations with Indian footwear artisans.
What followed was nothing short of a business boom for India’s Kolhapuri shoemakers. Brands such as Shopkop, Ira Soles, and Niira reported spikes in sales, both domestic and international. With a growing global focus on ethical and handcrafted fashion, the humble ₹1,000 chappal is now entering high fashion circles — some experts predict a $1 billion export market potential.
This story is more than a viral moment — it’s a win for indigenous craftsmanship, a lesson in cultural credit, and a sign that tradition still has a place in the luxury world.
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